It was described in a 2014 BBC News article as "one of the most popular toys in the world". Rainbow Loom was named one of the three most popular toys of 2013 by Cyber Monday Awards and was the most-searched toy on Google that same year. John the Worker school in Orefield, Pennsylvania participated in a "Rainbow Loom-a-thon", weaving rubber-band bracelets for cancer patients. As of October 2013, Rainbow Loom's YouTube channel featured 66 how-to videos and had received nearly 4 million views. Grade school-age children make and swap their rubber-band bracelets in the same way as friendship bracelets, and children have posted thousands of their own instructional videos online. Targeted at children aged 8 to 14, Rainbow Loom became a popular pastime in summer camps and summer clubs in 2013, according to The New York Times and Today. Multicolored rubber bands, used to create items with the Rainbow Loom There are two versions of the Hair Loom Studio, a large "double" and a small "single" loom. The bands for this are made of silicone and can be removed without pulling at the hair. The Hair Loom Studio, also released in May 2015, is used to make designs on the Rainbow Loom, Finger Loom, or Monster Tail, which can then be transferred onto the user's hair by pushing the design off a "guide tube" onto a long strand of hair.
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It also comes with an instruction manual with pixelated grids for users to photocopy, cut out, measure around the wrist, and design the patterns themselves, with pictures and letters to spell words. It has seven pegs on either side, and it comes with a special hook that has seven hooks on so users can hook over seven bands at once, instead of one. The Alpha Loom, another travel-sized loom that can be used to make vibrantly colored name bracelets with special types of new bands, which are twice as thick but half the size of regular bands. In mid-May 2015, Rainbow Loom released two new products: In April 2014, Ng released a travel-sized version of the Rainbow Loom called the Monster Tail, which allows simple bracelets to be made on only eight pegs, arranged in a rectangle. In 2013, Ng worked with The Beadery and Toner Plastics to produce the Wonder Loom, a redesigned version of the Rainbow Loom that is made in the United States. The kits are manufactured in China, and Ng supervises distribution out of a 7,500 square feet (700 m 2) warehouse near his home. As of August 2013, 600 retailers were selling Rainbow Loom at a retail price of $15 to $17. Rainbow Loom is also sold at Mastermind Toys in Canada and specialty stores. In June 2013 arts and crafts retail chain Michaels test-marketed the product in 32 stores by August the chain was carrying Rainbow Loom in its 1,100 U.S. In summer 2012, Ng received his first store orders from franchises of Learning Express Toys, a specialty crafts chain, and sales picked up. Ng started a website and filmed instructional videos featuring his daughters and niece.
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Įfforts to sell the loom online and in toy stores, however, were unsuccessful because customers did not understand how to use the product. Ng decided to rename his product after discovering that an elastic hair band on the market was named Twist Band, and his brother and niece came up with the name Rainbow Loom. He invested $10,000 and found a factory in China to manufacture the parts, which he and his wife assembled in their home in June 2011. His prototype, which he called Twistz Bandz, used a wooden board, pegs, and dental hooks. He spent six months developing the loom kit and designed 28 versions. The bracelets became popular with the neighborhood children, and his daughter suggested that he sell them. He tried to show them how they could link the rubber bands together but was unsuccessful, so he stuck a scrap board with multiple rows of pegs on which the bands could be linked more easily. He conceived the idea of a toy loom for rubber-band crafting after seeing his young daughters make rubber-band bracelets. He was employed as a crash-test engineer for Nissan Motor Company in 2010. Rainbow Loom was created by Cheong Choon Ng, a Malaysian immigrant of Chinese descent who came to the United States in 1991 to attend Wichita State University, where he earned a graduate degree in mechanical engineering.
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